• Entry type: Resource
  • Entry ID: AWH002557

Clare McShane interviewed by Nikki Henningham in the Rural Women of the Year Award oral history project [sound recording]

  • Repository National Library of Australia, Oral History and Folklore Collection
  • Reference ORAL TRC 6174/2
  • Date Range 11-Feb-10 - 11-Feb-10
  • Description

    1 sound file (ca. 55 min.) Clare McShane talks about her early life in N.S.W.; the early days in Oatlands, Tas. Bringing up five boys on the farm; the need to value add to wool made on the property at Casavene; buying her first knitting machine, finding a partner, sourcing machine knitting wool; Coates Patons, Launceston; how her hobby changed status after the wool crash of the early 1990s, converting the hobby into a business; farming as a business; teaching aspects of business, training staff; creating a world class product, breaking into the Japanese market; developing the business, purchasing the factory in Oatlands (1995), inclusion of a café (2005); learning how to use CAD (Computer Aided Design); employing locals to be multiskilled in the industry; Italian boutique knitting; having to source Merino extrafine wool from overseas; the decline of the wool industry and the Australian apparel market; taxes and expense involved with using the wool symbol; Australian Wool Board; mentors. McShane discusses travel to Scotland to study the cottage industry; submissions for funding development; winning Tasmanian Telstra Businesswoman of the year; living in Hobart, selling the property, their reasons for moving to Hobart; the importance of tertiary education for her children; fine tuning the business to move forward and keep it alive; the impact of the ABC Rural Woman of the Year Award; women in a male dominated industry, importance of recognising the validity of women’s opinions; importance of Rural Youth Organisation; Agfest; external boards that she was involved with; working on internet hub projects, working with Brand Tasmania; her confidence in Tasmanian agriculture, the need for people to embrace the change; environmental advantages of living in Tasmania; how the future lies in niche industry; using communications technologies to advance your business eg. eBay; her forty years in Tasmania.

  • Access Access open for research, personal copies and public use.
  • Finding Aid Timed summary (4 p.) and corrected transcript (typescript, 35 leaves)

Related entries

  • Primary Creator
    • Henningham, Nicola (1960 - )
    • McShane, Clare (1948 - )